Project Overview
Hungerswipe is an app which connects friends, family and loved ones over food by swinging right or left while choosing common places to eat.
Role
UX Designer
Skills
Wire framing, Empathy mapping, Figma
Timeline
Oct 20 - Jan 21
The Challenge
As a new startup the main goal of Hungerswipe was to get funding to launch their app. The main challenge for design team was to create intuitive and easy to use user experience. As the app is not launched, we did not had real time data and can only anticipate user needs to create an app which is easy to navigate.
My Role
I was one of the UX Designer in the team of four which was led by a Senior UX Designer. I was assigned to design different screens for iOS version and create a single page website for Hungerswipe.
My Approach
I approached my task by first creating empathy map using results from user interviews and doing competitive analysis.
I created low fidelity wireframes and progressed to high fidelity wireframes using mood board. The mode board was created by Sr designer. After multiple iterations I designed the high fidelity mock-ups for iOS version.
Profile Page
Profile Page was one of the key screen that can provide users to see each other’s interests in order to connect over food. Designing profile page was challenging because I had to rely on user interview data to identify user insights and needs.
I focused on creating various empathy maps to gain a better understanding of user goals, needs, motivations and pain points. On a high level the goal was to design best of two worlds - a dating app like Tinder and a food delivery app like Doordash.
I explored user flows to consider how placement of buttons, text or images can influence user to send down one or another path. I created sketches to organize contents to make the ideas more concrete before moving to wireframes. I experimented with night mode for Profile Pages. In the end the high fidelity mock up was well appreciated by stakeholders.
Explorations
I explored different colors and styles before creating login and create account screens. I took constant feedback from team members and stakeholders which was valuable in creating final mock ups.
Landing Page
I explored different styles for landing page and learned the impact of images on user experience.
My work with Hungerswipe is protected under NDA. The above shown is some part of the work I did.